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Create Your Own Customized 404 Error Page for Increased Traffic

2009-01-03T01:14:00.000-08:00

By Ed Duvall in Webmasters

By design, the server that hosts’ your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected happens. The most common error page is the HTTP 404 “Not found: The requested URL/whatever.html was not found on this server.”

This generally happens when a person clicks on a link for page that has been removed, renamed or otherwise changed.

If you were to enter the link below into your browser and hit the enter button you would see my own custom 404 Error page: cashway.com/aintnosuchpage.htm (This link is not active and will present you with my custom 404 Error page.) What happens to your web visitor who gets that error message on your site without a custom 404 Error page?

Generally speaking they’re off faster than a “speeding bullet” looking for the information they were seeking - probably to a different website. That’s something you really don’t want to have happen and it can be prevented with a custom 404 error page that gives them options on the error page that will tell them how to find what they were looking for.

So the answer is? Create your own custom 404 Error page that suggests other resources on your site and then helps redirects that person to them.

In essence you’re capturing traffic that you had, but lost and didn’t know it, and keeping that visitor by helping them find what they need and possible turn them into a buyer for your product or service later on.

But “I don’t have the time or know how to make a custom 404 page”, you say.

Well good news - it’s not as hard as you think. If you have about 30 minutes and your server is a Apache or Unix web server then it’s virtually a snap to do

** Your Custom 404 Page Design **

In my opinion your custom 404 error page should provide at least these components:

A simple statement that the requested URL was not found on your site.
A brief description of some of the most common mistakes that couldhave lead the visitor to the missing page.
A “plug” for one of your Free products or services

You can of course add other components like simple java script code for date & time and IP address display, etc. if you really want to impress someone with your technical wizardry.

Your page also should carry the look and feel of your web site, so you should include your header or footer or both so it is clearly branded as yours. You may wish to include some other links for your site that lead visitors to other pages you may want them to visit.

Here are the basic steps:

The simplest method is to create your new custom page, then upload it to your site in the same folder where your home page is located. Servers vary in their requirements. For mine the page must have a specific name for it to function properly as my custom 404 error page.
If you don’t have an .htaccess file you need to create one in the same folder where your home page is stored, (in some cases, the file may already exist; on servers with Front Page extensions this file is automatically created). You’ll need to do a simple edit inthis file. Use your text editor or server editing features to add the following command: ErrorDocument 404 /filename.html (where “filename.html” is replaced by the name of the actual file you want to appear as your Custom 404 Error page.)

You could, if you prefer, to insert your home page when a 404 error occurs. In that case, the correct command to add to your .htaccess would be: ErrorDocument 404 /index.html

The above example assumes your home page is named index.html. If not, replace it with whatever name you are using for your home page instead.

If you use Microsoft Internet Explorer and the option to Show friendly HTTP error messages is enabled, the file size of your custom error page must be no less than 512 bytes to function properly. Otherwise, the program will show a generic message.

There you have it. Design your page, follow the two simple steps above and you’ll soon have your own custom 404 error page that will capture lost visitors and keep them on your site.

One final note - before you start on setting up your own custom error page check the FAQ or knowledge base for your website’s server for the specific requirements for making sure your new page works.

Ed Duvall - For more information on promoting your website and Free online business Resources visit http://www.cashway.com

Small Business Resistance to Search Ad Hype

2009-01-03T01:13:00.002-08:00

By Mel Strocen in Mel Strocen's Blog

The Search Engine Watch blog had a post today citing figures from a Microsoft adCenter survey which revealed that 59% of small businesses don’t do paid search marketing and that 90% of that number hadn’t even tried. The survey was actually news on several blogs and news sites. Some simply related the survey results; others were surprised or tried to put their own spin on the facts.
See: alleyinsider.com and Search Engine Watch for more on this story.

One of the more amusing results from the survey was that “70% of small business owners said they would rather do their own taxes than start a search marketing campaign”.

Anyone running a small business would not be surprised by the survey’s results. Google may be the dominant player in the paid search arena but is really tapping into only those businesses that can afford exorbitant per click costs. The PPC concept works well if you have the money but it hardly provides a level playing field. To tap into that vast pool of small business money, some one has to launch an innovative, new and affordable search advertising model. That might be Microsoft or a new player. Time will tell.

Getting The Most Out of Your Followers on Twitter

2009-01-03T01:13:00.001-08:00

By Matthew Brede in Web 2.0

Twitter doesn’t sound like much. It suggests that you tell the world what you’re doing in 140 characters or less. So what? How are people using this social marketing tool to make more money online?

What You Need To Know: Follow and Be Followed!

The key to twitter is to follow and be followed. If you’re on the site talking about what you’re doing to nobody and not finding what anyone else is doing, it’s sort of useless and rather boring. Once you get a few followers and start following a person, that’s when the buzz starts. You can update your status on the web, via instant messaging client or via a third party tool like Twhirl that lets you use twitter from your own desktop. You can follow and be followed on your cell phone as well and be plugged in to the Twitterverse on the go.

You have a profile page that lets you manage the tool and lets people look you up to see what you’re all about in a few lines and with a URL. It’s the “What are you doing” section that counts.

Your Twitter friends or peeps (a.k.a your Tweeps) all carry on conversations with or without you and when you pop in and chime into various conversations, it gets rather lively. People ask questions, answer questions and share URLS of what they’re doing, what they find interesting and what they want opinions on.

There’s also the public timeline that tells you what other people are doing and you can search on that for more followers or conversations to eavesdrop on. It’s like a virtual water cooler that you can stop into during the day and check in with your tweeps.

Use Twitter when you:

Post an update to your blog
Want answers to a technical question
Want to vent
Want to tell people what you’re having for lunch (seriously, that can sparks some very interesting questions)… and more.

You can also send direct private messages as well as respond to people both directly but also publicly. The more interesting of a Tweet you post, the more likely people will follow you and re-tweet. A re-tweet is when you post a URL and someone likes it so they share it by tweeting or re-tweeting it to their followers. Do you see how it can become a benefit to you in an area like affiliate marketing, product launches and technical challenges you need help with?

You can also post Twitter feeds on your website so that people can follow you, read your conversations, see who you’re following and visit their posts or URLS so it becomes a very viral way to share and communicate and even to collaborate.

The downside to Twitter

Not only is the tool currently growing at such a fast rate that it goes down regularly but there is another downside and that’s productivity. Sadly there’s almost always a downside to social networking and bookmarking tools and as with many others, Twitter can be a time waster if you’re not careful so it’s important to use it and have fun but also to set limits for yourself.

About the Author: By Matthew Bredel - To learn more about how social marketing tools can help you and your online money making efforts, visit TheWebReviewer; a resource for making money online, affiliate marketing and more.

The Ultimate Guide to Free Keyword Research Tools

2009-01-03T01:12:00.000-08:00

By Mel Strocen in Mel Strocen's Blog

Ann Smarty posted a useful article over at the Search Engine Journal with a similar title to this blog post. The article is broken down into 8 sections with links to free resouces and tools in each section. So, if you were wondering where to start with your keyword research, you may want to begin by reading Ann’s article at:

http://www.searchenginejournal.com/free-keyword-research-tools/8153

8 Reasons to start an online business in 2009

2009-01-03T01:11:00.000-08:00

The economy is down, we’re in probably the worst financial crisis since the great depression, and unemployment is shooting through the roof. Sounds like the worst time to start an online business right? Wrong! 2009 could be the perfect time to start a business if you are smart about it. Here’s the reasons why:

It’s Easy to do

Starting an online business is simple to do. It’s not like starting a normal business. It doesn’t take as much money or time to create an online business. There are many different ways to make money online including retail stores, affiliate advertising, creating a successful blog, article writing, or website/graphic design etc. All those ideas are legitimate online businesses that have made a ton of money for a ton of people who are doing what they love. You can even create a successful online business in your spare time. You don’t have to quit your day job to be a success.

It’s Cheap

Creating a website is extremely cheap compared to starting up a store or office. Even if you don’t design your website yourself you can pay someone else to do it and you can get it done cheap by free lancers through sites like Guru.com. After you get your site designed you will need to pick a domain name. You’re going to want to pick a domain name that relates to what you are selling. After that you will need to pick a web host. Web hosting is a service that takes all the files that make up your website and stores them on a server that is connected up to the internet 24/7/365. From their users will be able to access your website all the time. You can find reliable web hosting for $10-$20 a month, (Learn How to Pick the Right Web Host). After initial start up costs, the cost of maintaining a website are very small which allows you to be very profitable. All the choices you have to make here are extremely important ones for your site, but they can all be very cheap.

Creating a Website is Easy Now!

You don’t have to know HTML to create a good looking website now. Using programs like Adobe Dreamweaver allows you to create the design of your website and it creates the HTML that goes along with the design. There are simple tutorials all over the internet that tell you how to create a website. You can use sites like Yahoo’s Site Builder to drag and drop pictures to design your website. If you wanted to create a blog you can use free blog hosting sites like Google’s Blogger and create a blog in minutes.

E-commerce is Succeeding even in a Down Economy

While regular brick & mortar stores are struggling to even stay in business, e-commerce business is growing. According to the Department of Commerce U.S. Retail E-commerce sales numbers are up all around. The 2^nd Quarter of 2008 saw $34.6 billion in sales which was a 2.9% increase from the 1^st quarter and a 9.5% increase from the second quarter of 2007. Just recently on “Cyber Monday” (the online world’s “black Friday”) the online world saw another positive sign, consumers spent $846 billion on cyber Monday which was an increase of 15% over 2007’s cyber Monday.

Marketing is better/faster/more measurable online

Marketing online is all around better online. There’s an estimated 1.5 billion people who use the internet worldwide. That’s 21.9% of the world’s population. It has grown 305% from 2000-2008 and that number will only continue to grow as the populations in emerging markets like China, the Middle East, and Africa continue to get modernized. The Internet is a force that you cannot ignore. There’s a lot of people that use the internet and the great news is they are easy to reach and easy to target. A survey by Hearst Electronics Group and Goldstein Group of business to business marketers showed that the “migration of communications budgets from traditional media to online has accelerated to the point where nearly half of all spending, 47 percent, is spent on online marketing techniques today.” The businesses are doing that for a reason, they can track their marketing methods online a lot easier so they can understand what their ROI is and decide where to put the money. Also it is easier to target people online than it is in the real world so it takes less money to make more sales. Some of the ways to advertise online include search engine optimization (SEO), pay per click ads, article marketing, blogging. All but the pay per click ads can be free. SEO is the technical term for optimizing your site and link building with the goal of getting to the top spot in search engines for a certain keyword. This is important for the success of your online business because the majority of online users use search engines like Google to find what they are looking for. Being at the top spot in Google gets you the most traffic for the cheapest amount….free! There are tons of easy and cheap ways to market your website online.

Tracking…Online Analytics

I touched on this in the previous paragraph but this deserves more attention. Tracking how your business is doing in all aspects is important, no matter what type of business you have. When I say tracking your business I mean figuring out if you are putting your dollars in the right place. If users are leaving your site right away (a term called “bouncing”) maybe it’s because your site is not user friendly so you must re-design your website, if users are reading the content of your site but then leaving during the check out process maybe it’s time for a new shopping cart, it’s also important to know where your users are coming from and where they are going. You can tell all of this by using analytics software that you can get online. Google Analytics is perhaps the best program that you can use to track your website and the best part is it’s completely free. All it involves is placing code that Google provides you on every page that you want the program to track. On a daily basis you can check to see how many people visited your site, what they looked at, how they came to your site, how long they stayed, where they exited from, and most importantly if they were a conversion and how they got there. That type of measurability is critical to any business and that and so much more is possible online.

Starting in a Bad Economy is a Good Thing!

Starting up a business in a bad economy can be a good thing if you are passionate about what you are doing. As Paul Graham pointed out in his essay the economy does not necessarily affect a startup it is the founders that make or break the company. Just ask Bill Gates of Microsoft or Steve Jobs of Apple both of which were started in the terrible economy of the 1970’s. A down economy is an opportunity if looked at in the right light, by opportunistic entrepreneurs. A down economy means less competition, more companies/people looking to make deals, people looking for ways to save. It has become a well known fact that online is the place to get deals on just about anything you need. Retailers offering aggressive online discounts this year were able to increase sales from last year because they were able to adjust to a down economy because of the flexibility of online business. Online businesses are cheap to start up and cheap to maintain, those saving get passed onto the customer in the form of great discounts. At the same time do not ignore the economy creating a website that shows people creative ways to save money would be a great site in a down economy, or a debt consolidation website, or shop and compare sites, or a community forum that lets people share the best deals. There are countless opportunities waiting to be filled in the online world.

It’s About Time You Start Doing What You Want to Do!

Who doesn’t want to own their own business? You get to be your own boss, make your own hours, and feel the joy of successfully having your own company. If you’re tired of your job or even just want to turn your hobby into a profitable venture an online business is the way to go. The best part is it does not have to take over your entire life. With an online business you can do a lot of the work in a short amount of time which means you do not necessarily have to quit your day job. Do you like writing? Become a blogger, blogging is the hot thing in the online world right now and it takes all of 5 minutes to create a blog on blogger and not too much more time to create your own site with a Wordpress themed blog. You can write what you feel like writing about and make money doing it. Do you like a certain topic and you know a bunch of other people do? Why not start an online forum about it, that’s a great way to do what you want and profit off of it. There are plenty of businesses out there and an online business is the easiest way to get started.

As you can see there are great reasons to start an online business in 2009. It’s the easiest, cheapest, fastest way to start your own business and it’s a growing market that basically anyone can be successful in, if your passionate about what you are doing. Make 2009 your year to start an online business, Get out there and Get Started.

Steve Quatrani is the founder and operations manager of RebateRabbit.com. A site which aims to help all those starting an online business choose the right web hosting company by being educated. Rebaterabbit.com Also provides hosting rebates to make all hosting Inexpensive web hosting

Google’s Adwords Top Tactics For Tough Times

2009-01-03T01:07:00.000-08:00

By Titus-Hoskins in Titus Hoskin's Blog

Like anyone who’s using Google Adwords in their
online marketing, I received Google’s small booklet
in the mail entitled “Google’s Adwords Top
Tactics For Tough Times.”

In it Google lays out 6 Adwords Tactics for tough times…
helpful tips to help their Adwords users get
through these hard times and keep using Adwords
in the process.

These tactics include: (quoting directly from the
mail-out)

1. Focus your ads on low prices and savings.

2. Use Value-related keywords.

3. Ensure your ad groups are targeted and relevant.

4. Don’t waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.

These are all good tactics for the tough times ahead…
I especially like the emphasis on low-prices and savings.
Everyone will be looking for bargains in these rough times,
by focusing your marketing on fulfilling that need will
make your campaigns more profitable.

You can learn more here:

http://www.google.com/adwords/tactics2008

Now I am first to admit I am not a PPC expert, the majority
of my marketing is done thru SEO with first page listings
in organic search (mainly Google) for my keywords. So take
everything that follows with a large grain of salt.

My main beef with Google Adwords, they won’t send you
enough traffic. If you’re in a competitive niche market,
the big players will obviously outbid you… no matter
how good or bad your landing pages are. I know that
your quality score is supposed to lower your costs and
if your ads have high CTR click-thru-rates, your Adwords
costs should come down even more and you get more traffic.

Still, it’s difficult to make a profit especially for
an affiliate marketer who only gets a percentage of the
sale and not the full sale price. I counter this by picking
affiliate products that give you residual income, make one
sale and get paid for years or the life of that client.
Even with using this tactic, Google Adwords is very risky
for the online affiliate marketer - you better know what
you’re doing or you can waste a lot of money.

Slap Yourself Silly!

Actually, that statement is not really true because it
has been my experience that Google Adwords simply won’t
deliver the traffic you want. Unless you want to make
outrageous high bids on keywords and slap yourself silly;
Google won’t give you the traffic. Unlike Yahoo Marketing
which will supply you with traffic to meet at least 60% to 80%
of your daily PPC budget - no such luck with Google Adwords.

They simply won’t give me the impressions, let alone
the traffic! Again, I am speaking from my own experience
here, and it is wrong to make a general consensus just
based on one person’s findings. I believe the main
reason is because the competition is so stiff and
Google traffic is so highly prized. Get a high
conversion rate and throw in this quality traffic
from Google and you can print your own money.

In several proven profitable campaigns, I would like
to spend 3 or 4 hunderd dollars a day but Google simply
won’t deliver the traffic at my bid levels… you have
to raise your bids so high, you can’t make a profit.
These are not minimum bids and my ads are placed
in the second or third spot on the right hand side
in Google Search. Even if you have first page placement
in Google’s organic SERPs for the same site and keywords
you’re bidding on - it’s still difficult to get the traffic.

I know you have to pick niche markets and campaigns
that are not so competitive that you can make a profit.
But I am not so sure… I believe Google Adwords are
way too strict regarding who they do business with.
Maybe Google is used to handling clients with budgets of
3 or 4 thousand a day and can’t be bothered with the small
guys.

You Must Establish A Good Credit History

Google Adwords also uses something called a proven track
record or history… unless you can establish this good credit
history, forget about getting large amounts of traffic from
Google. It’s much like SERPs where you have to prove yourself
before they will consistently list your site. The old
SandBox issue.

To be fair, you really have to view this situation from Google’s
standing… they give out all this traffic on a “pay-later”
basis, they have to make sure any traffic delivered will
be paid for by the receiver. It could all boil down to
a simple business procedure. Again, I am no expert at
Adwords.

However, I am hoping in these harsh economic times, Google
will have to become more open and give more impressions
and traffic to the smaller fry. Obviously, by sending out
the booklet, Google must be concerned with a drop in business
in these uncertain times. Maybe their numbers have already
dropped, maybe not. Only Google knows.

Better yet, if times get very dire, competition just might go
down and this will open up new opportunities for the small
marketers out there, including in Google Adwords. Now that’s
one tactic I hope Google will adopt. There are probably thousands,
if not millions of other small marketers ready to take up the
slack, Google would just have to work harder dealing with many
more advertisers rather than centering all their efforts on
the large corporate clients with huge pockets who I am now
assuming get the majority of Adwords traffic.

In any case, it sure would be nice to have more PPC traffic
from Google. Give me the traffic first, and I’ll worry about
the other Adwords Tactics later, after I get the traffic
flowing.

That’s my response to this Google Adwords Mail-out.
http://www.google.com/adwords/tactics2008

Traffic To A New Website

2009-01-03T01:05:00.000-08:00

7 Simple Ways To Build
Traffic To A New Website
By Mike Tekula (c) 2008
Got a brand new website? That's great, but nobody cares.

OK, maybe that's a little harsh. The truth, however, is that just having a website doesn't get you much.

Editor's Note: Publication of the SiteProNews newsletter will be intermittent during the next 2 weeks. Visit SiteProNews.com for the latest articles, webmaster news and blog posts. We wish all of our loyal readers a happy holiday season.

Many business owners I meet are surprised to find, once we look at the numbers, that the shiny new site they had built not too long ago gets little to no traffic on a daily basis.

Many newcomers to the web make the mistake of thinking that just by buying a domain name and putting up your site, visitors are going to happen by - something like when you buy property and build a storefront in a busy part of town.

It just doesn't work that way. The web is harsh. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It's happening right now. Somewhere out there in the ether is a brand new gorgeous website loaded with great content, and nobody cares. Poor little lonely site.

But there is hope. Every website had its early days. Even sites that get hundreds of thousands of visitors a day started out with none.

Here are 7 simple things you can start doing right now to help drive traffic to your site.

1. Get Some Quick Links From Trusted Directories
Link building is a long-term process with long-term goals, but for brand new sites with no history you've got to start somewhere. There are a number of directories out there that offer free and paid listings (subject to editorial review, of course). Here are the ones I recommend:

Yahoo!
Business.com
JoeAnt.com
DMOZ.org
BOTW.org
Ah, what the heck - here's a great list of directories sorted by SEOmoz's Trifecta score - bookmark it and get started
2. Start Blogging
OK, blogging isn't for everybody (especially you boring people), but it's a great way to build relevant content at your site on a consistent basis. It also gives your visitors/ customers a way to engage with you. But please don't make the mistake of being too "corporate" on your blog - do yourself a favor and check your Public Relations cap at the door. Don't be afraid to discuss your mistakes, missteps you've made, and what you've learned from them as well as your triumphs. In short, be a human, not a brand.

3. Consider Paid Search
For new websites, the day when you receive all the traffic you need for free from search engines and other referrals is a long way off - if not just a pipe dream altogether. Often times paid search campaigns are a great way to get your site in front of your target market today. Be sure to keep your budget modest, though, until you're confident in your ROI. Be sure to do your keyword research to find lower-cost "long tail" keywords - going after the big traffic keywords might be tempting, but it gets expensive and the ROI is often not the best.
4. Use Article Marketing To Build Links
As with any tactic, I'd recommend using this one in moderation. Article marketing is, essentially, trading words for links. It can help with link building, but the quality of the links it garners is usually less than stellar.
Here's how it works:

Write an informative article on your site topic (or something related)

Include an "about the author" section as well as links in the article that point to your pages using relevant anchor text

Submit the article through one of the many article syndication services (such as EZineArticles.com or GoArticles.com )

The deal is, anybody can come along and publish your article on their website - provided they use the article in its original format including the "about the author" section. So when the article is published, any links you include back to your site are published as well.
5. Guest Post At Relevant Blogs
This certainly requires some up-front investment, mainly in terms of building relationships with bloggers in your topic (a little brown-nosing never hurt), but it can help get the flywheel turning for your site like nothing else can. Take the time to make your guest post remarkable and smart - your host blogger will appreciate it, and it'll improve the likelihood of attention coming back to your site (which you'll link to in your guest post, of course). Links from blogs are some of the most powerful editorial links you can get - don't underestimate them for a second.

6. Submit Your Site to Design Galleries
Is your website breathtaking to behold, beautiful enough to make angels weep? Yeah, sure it is. But seriously, if it looks pretty sharp there are plenty of web design galleries that accept submissions for new sites and link to the sites they feature. Particularly for CSS-driven design there are a number of galleries that will consider your site for listing (provided your site uses CSS for layout/styling - and God help you if it doesn't) - including CSSElite.com, CSSHeaven.com, CSSBeauty.com and many others. Just search in Google for "CSS design gallery." Unless your site is ugly - in that case, I can't help you, and stop asking me to look at it.
7. Sponsor a Local Event or Charity
OK, I admit this is kind of a tired tip - but it works! Especially for local small businesses. Is there a local event coming up in your community? A local charity that has a website? Not only will sponsoring such an event give you all of the normal PR benefits (and self-righteous bragging rights) that are the byproducts of charity, but any web announcement for the event will potentially include a mention of your website as well as a link to it. And you can feel good about yourself for a change.

Bonus Tip: Be Patient
Alright, this one is cheap, I admit it. Not much of a tip. But it's important to remember that you're not going to see your unique visitors count skyrocket immediately for your new website. Most "overnight successes" actually take a few years to get going.

And if you find yourself checking your traffic numbers on a daily basis, please do us all a favor - step away from the computer, go toss the ball around with your kid, maybe take your niece out for ice cream. Contrary to popular belief, staring at your site traffic data has no positive effect on it.
About The Author
Mike Tekula is the president of Unstuck Digital, a Long Island Web Design and Search Marketing agency based in Ronkonkoma, NY.

Tools for Twitter Users

2009-01-03T01:01:00.000-08:00

Hands up if you're a Twitterholic. Yes, my hand's up too. If you love the micro-blogging platform Twitter as much as I do, then keep reading.

I've put together a list of the coolest plug-ins and apps designed for us Twitterholics and scored each out of five on the *must have* scale.

Twitter Specific Tools:

1) TwitterFox is a Firefox extension that notifies you of your friends' status on Twitter and lets you make posts from your browser status bar. It also allows you to switch between multiple Twitter accounts in one click. This is my #1 must-have, deal-breaker, cannot live without Twitter plug-in.

Must Have Scale (5): • • • • •

2) Retweet This is an application designed for use with the Greasemonkey Firefox plug-in. It allows you to append a retweet button to the end of each Twitter entry to encourage your followers to retweet your posts.

Must Have Scale (3): • • •

3) Classify Twitter Users is a script that allows you to classify Twitter users and decide whether they are worth following based on their friends, followers and post ratios. Another Greasemonkey app, it's a great tool to help you weed out the Twitter spammers and fan boys from the socially healthy.

You can set the script to use your own Twitter user scales (e.g. spammer, social climber, social rock star) or just gather more information about people you are following.

Must Have Scale (4): • • • •

4) TwittAd allows Twitter users to monetize their account by accepting advertising on the background image of their Twitter user profile. You decide the duration and price advertisers pay for exposure and get paid for every hour you serve the ad.

Must Have Scale (2): • •

5) TwitterCounter lets you add a daily updating TwitterCounter to your blog so everybody can see how popular you are by the number of persons following you.

Must Have Scale (3): • • •

6) TweetBeep is just like having Google Alerts for Twitter. It enables you to keep track of conversations that mention you, your products or your company via email. You can even keep track of who's tweeting your website or blog. It's a great tool for online reputation management and you don't even have to be a Twitter user to benefit from it. TweetBeep is another one of my personal *must haves*.

Must Have Scale (4): • • • •

7) Twitter Grader measures the reach and authority of a Twitter user, calculated by the pace of their updates, the completeness of their profile, their number of followers and the network power of those followers.

Twitter Grader displays as a score out of 100 and is consistently updating and adapting as your Twitter account grows. Based on those grades, Twitter Grader lists the Twitter Elite globally and in each country, just like Technorati does for bloggers.

Must Have Scale (3): • • •

8) TwitPic, as the name suggests, is a photo sharing tool for Twitter. When logged in, it allows you to upload photos and post them with comments as a Tweet. It works with a range of Twitter clients such as Twitterific, Twhirl and MobileTwitter and stores all your photos in a single location with updated viewing stats. As far as Twitter image sharing goes, this is king for reliability.

Must Have Scale (5): • • • • •

9) Twuffer is a Twitter buffer. It allows Twitter users to compose a list of future tweets, and schedule their release. Twuffer is ideal for making hourly, daily or monthly announcements or send post-dated birthday greetings or reminders to people about upcoming events. It's also perfect if you're the type of person who wants to give the impression that you never sleep.

Must Have Scale (3): • • •

10) Twistori I have a real soft spot for this one. One of the developers is Amy Hoy, one of my favorite speakers from Webstock 2008 and a goth geek to boot. Twistori is a social experiment that taps into the Twitter conversations revolving around life's central activities: Love, Hate, Think, Believe, Feel, Wish. You can click on any of these emotions and witness a live feed of Tweets that use them. It's voyeuristic and utterly compelling.

Must Have Scale (4): • • • •

11) iTweet is another interface for Twitter. It has built-in auto-refresh, search and hash tags and features full follow, block and notifications features. Users can view and post user bio, location and URLs inline with their tweets. Another cool feature of iTweet is the ability to Retweet a user post with a single click.

Must Have Scale (3): • • •

12) Twitturly is a service for tracking what URLs people are talking about as they talk about them on Twitter. Similar to Digg, on Twitturly, people "vote" for a URL. The more votes it gets the better it ranks. If it does well enough, it gets promoted to the home page and as the votes increase it gets displayed higher up the home page. Twitturly differs from Digg in that instead of voting on their site, you vote by participating on Twitter. Each time that you send a link to your followers on Twitter, Twitturly takes a note of it and applies your vote to that URL. It's a great way to follow the loudest global conversations.

Must Have Scale (4): • • • •

13) Mr Tweet is another big favorite of mine. Similar to LinkedIn , it looks through your extended network and makes suggestions to help you build effective relationships on Twitter. For example, which of your followers should you be following in return? Who are the most influential people you should be following? Who are your followers following?

Must Have Scale (5): • • • • •

14) Twitter Search is Twitter's own built-in and oft-overlooked search tool. You can use it to search for other Twitter users, keywords, hash tag topics and a range of cool shortcut items.

Must Have Scale (4): • • • •

Non Twitter Specific Tools:

15) FlipTitle is, not surprisingly, a tool that enables you to flip text upside down. It's great for Twitter because sometimes your tweets can get lost in the conversation. Using FlipTitle makes sure they get noticed.

Must Have Scale (2): • •

16) Bit.ly is a very cool URL shortener that also includes click-thru statistics. Why is it perfect for Twitter? Because the length of the converted URLs is generally much shorter than other URL converters like TinyURL. When you are tweeting, space is premium as your whole post can only consist of 140 characters including spacing.

The other neat thing aspect of Bit.ly is that it keeps a record of clicks that your URLs received and where they originated from. It even provides a share button so you can re-tweet your URLs on Twitter or send them to friends on Facebook, Gmail or another email client.

Must Have Scale (5): • • • • •

So there you have it, 16 cool tools to help you indulge your Twitter addiction.

Happy Tweeting!

Search Engines are

2009-01-03T00:58:00.000-08:00

There is more to internet exposure for your business than search engines.

Editor's Note: The author wrote this article with law firms as his target audience, but his points are applicable to any business or web site.

To be sure, Google, MSN, Yahoo and the like are all excellent ways of getting your name out there. But it can take a long time to get your site to the top of most of the major categories, and since the number of categories is only limited by the imagination of the typical Google user, getting the results that you want can sometimes take awhile. So while you are waiting to move up the rankings, what else can you do to increase the web presence of your law firm? What can you do to get more clients? What can you do to get better cases?

For one thing, you might want to take a look at what your kids are doing on their computers.

Facebook and MySpace are the scourge of teachers and employers everywhere. In many schools, a student caught looking at one of these sites during class ends up in detention, and younger employees caught on these sites during working hours can get reprimanded or worse. Wikipedia, which is an encyclopedia site that gives brief or lengthy summaries of almost everything, is also the scourge of academics because, since it is updated by users, it can be inaccurate. Many are the lazy college students who have been caught cutting and pasting a Wikipedia entry on their term papers.

While these sites are ridiculously popular with teenagers, they aren't the only ones using them. Adults have caught on to the Facebook and MySpace craze, seeing them as a great way to stay in touch with friends and to find old ones. In terms of finding old friends, it has been said in some quarters that Facebook and MySpace may be the end of the high school reunion, simply because the internet makes it very easy to find and keep in touch with all of your old classmates.

YouTube, which is a site that allows people to post their own video content and others to view it free of charge, has enjoyed immense popularity, so much so that Google actually purchased YouTube in 2007 to the tune of about $2 Billion. So can you make these sites work for you? The answer is an emphatic yes, and the good news is that you can do it fairly simply.

Social Networking Sites

Signing up for Facebook and MySpace is absolutely free. What they allow you to do is to create a profile page, in which you can put whatever information you deem appropriate.

MySpace allows for more decoration and personal touch than Facebook, but as of right now Facebook is more popular. But considering that both are free, you should feel free to sign up for both. In the sections that you fill out to tell people about yourself, tell them that you are a personal injury attorney and tell them the practice areas that are your specialty. You are also given the opportunity to include links, so give them the link to your website.

In order to make the site truly work, it helps to have "friends," which is what happens when you link up to other members with their own pages. If your employees have accounts, become friends with them. If one of your clients has a MySpace or Facebook account, become friends with them. If your teenager can stand the utter embarrassment, be friends with him or her. All of this increases your profile and also gets picked up in Google and other search engines. MySpace offers you a blog to update, which is always good, and both sites allow you to post videos. This brings us to YouTube.

YouTube Video Sites

If you have already shelled out the money for a commercial to be aired, why not double up on the exposure by putting it on YouTube? And unlike paying for television air time, YouTube is completely free. If you don't have a commercial ready, you can certainly make one, or simply record the testimony of a satisfied client. You no longer need a high profile production team. These days, all you really need is a camera, some basic video editing software, and an imagination.

Wikipedia

Most people don't like the idea of writing about themselves in the third person, but Wikipedia gives you a great opportunity to post your professional biography and accomplishments online. Also, in the "references" section, you can link to your website, any articles that you might have written, or any newspaper articles describing cases that you have won. Also, due to its popularity, a Wikipedia page routinely pops up in the first page of Google for almost any subject that you can think of. These are only a few of the many ways that you can increase the web traffic of your law firm. It doesn't take much time, and the benefits greatly outweigh the effort that it takes to get started.

10 Vital Tips for Choosing the Right Web Hosting Company

2009-01-03T00:55:00.000-08:00

10 Vital Tips for Choosing
the Right Web Hosting Company

The Web hosting firm you choose can make or break your small business. Good ones can run things smoothly, are easy to reach, and fix problems efficiently. But bad ones can have more problems than they are worth, be unreachable at critical times, and bring your business to a screeching halt. Finding a good one is crucial to your success.

Here are some tried and true ideas for how to select a host that will save you money, avoid technical snafus, and build your online platform for the future.

. Choose a Service that Primarily Does Hosting

Although it might be tempting to sign-up with a firm that provides an umbrella of services in addition to website hosting, a good rule of thumb is that if a company overly-diversifies its services, it won't deliver top quality in any of them (e.g. tech support, updates, maintenance, etc.)

2. Choose a Host with a Great Record for Online Security

Most secure hosts will provide SSL Certificates to guarantee your security. Without an SSL Certificate on your site, visitors may come and go without identifying themselves, and this could put your site at risk. Make sure your host implements best practices when it comes to maintaining security architecture, updating security software, and responding effectively to breaches if and when they do occur.

3.Excellent Technical and Customer Service Support via Phone

Does the host provide phone support around the clock? Or can you only email for help during non-business hours? You definitely want the option to call a staffer. Studies show that over-the-phone tech and customer support systems are vastly more efficient than e-mail support centers, on average.

4. Solid Add-On Services

A number of great web hosting companies provide little extras to make sites more effective and user-friendly. These can include image upload galleries, blogs, control panels, order forms, support scripts, databases, and embedded video features. When evaluating various firms, examine sample sites and note what value add-ons you like and what value add-ons you feel are missing in each sample.

5. Don't Rely on Numbers Alone to Make the Decision

Many hosts promise uptime approaching 100%. But there's no way of verifying that kind of claim. If your website goes down, for instance, the company can easily explain it away as a statistically insignificant outlier. Similarly, a potential host may brag about oodles of bandwidth and space on servers, but if your online small-business needs are modest, these numbers shouldn't be your incentive. Finally, be wary of online rating systems. These figures can be jiggered and rejiggered to make a web host look better (or worse) than it actually is.

6. The Right Price for Your Needs

Sure, you can find a service for practically nothing. But there is no such thing as a free lunch when it comes to web hosting. If you're paying a dirt-cheap rate, chances are that the host is watering down services in some respect. Perhaps the host offers minimal security protections or charges clients "pay per play" for technical support. Or maybe the site charges a sky-high maintenance fee or other monthly fee. The point is, you need to read the fine print and to price-compare before making a decision.

7. Flexible Features and Enough Elbow-Room

You have no idea how your online platform might evolve. That's why you need a hosting company that boasts flexible features, supports many different languages, offers linux and Windows options, and supports an array of scripts (PHP, Pearl, Java, etc.) A good rule of thumb for determining space is to "buy big". In other words, even if you don't have tens of thousands of files to upload and store, leave yourself some wiggle room to anticipate future growth.

8. An Easy-To-Use and Safe Shopping Cart

According to numerous estimates, U.S. and U.K. consumers will be spending nearly $150 billion per year online by the year 2010. Your site's e-commerce options should be simple, safe, battle-tested, and easy-to-use.

9. Protection Against Spam, Viruses, Trojan Horses, and the Like

Most creditable web hosting sites provide solid e-mail protection. Make sure to check for compatibility, however. For instance, if you use Microsoft Outlook, make sure that the host has the tools and services to shield your Outlook e-mail effectively -- without blocking key notifications from clients or suppliers.

10.Important Questions to Consider:

Does the host provide good references and testimonials?

Does the company employ best-of-breed firewalls and routers?

Has anyone filed complaints against the company through the Better Business Bureau or other organization?

What services do small businesses similar to yours use for web hosting?

Can the company provide any statistics to back up claims regarding reliability and technical support?

Can you use the host for a trial period before paying full price?

How expensive is it to upgrade or downgrade plans?

How do blogs and customer forums rate your candidate hosting services?

Light up your site

2009-01-03T00:52:00.000-08:00

We all know how it feels to find the perfect gift. After scouring stores far and wide, suddenly your hunt is over: the stars have aligned to bring you just what you're looking for -- and not a moment too soon. It's a bit the same way when a search brings you to just the right site. But what if your site's just the right site, and users can't find it?

We're happy to let you know that you don't need divine forces to play a role in the findability of your site. Nope -- you can help make sure that your site turns up just when it should by taking advantage of these tips from our Search Quality Team.

Not sure if all your pages are being seen by Google? Search for your site's address after the command "site", like [site:example.com]. When you see your pages in the results, check your snippet content and page titles. Include information that matches the topic of a particular page. If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools.
If you upload new pages or topics faster than Google crawls your site, make sure to submit a Google Sitemap and include a refresh rate.
Label your images appropriately. Users searching in Google Image Search will more easily find the image on your site. Don't miss out on potential traffic because of [001.jpg] instead of [NintendoWii.jpg]. Image Search is one of the largest search properties out there, so you should take advantage of it.
Manage your SiteLinks. Your most valuable links may not be the ones that Google chooses as SiteLinks, so remember you can remove any that you don't think users will find useful.
Check for errors and keyword traffic in Webmaster Tools. See our diagnostics checklist.
Serve accurate HTTP status codes. If you've retired a page permanently, serve a 404. If you've simply relocated it, serve a 301. The more we know about your old pages, the faster we will find the next best page on your site for a given query.
Users and search engines like organic content. Make some of your own!
Read our recently released SEO Starter Guide.
Watch our Tutorials for Webmasters.
Find out what information Google has about your website in Webmaster Tools.
Get the latest updates from the Webmaster Central Blog.
Find answers to your questions in our Webmaster Help Center, or ask your questions in the Webmaster Help Group.

Whether it be the perfect gift, the perfect site, or the perfect cup of cocoa on a cold winter's night, we hope all your searches are fruitful this holiday season.

Posted by Julie Beckmann - AdSense Publisher Support

Western Union payment updates

2008-12-18T22:53:00.001-08:00

Do you use Western Union as your payment method? If so, we've just made a couple minor updates that we'd like to let you know about.

Expiration date extended

We've now extended the deadline to pick up your Western Union payments from 35 days to 60 days. If you haven't picked up your payment within 60 days of issuance, the payment will be credited back to your account and a payment hold will be placed on your account. You'll then see a notice in your account with more details on how to proceed.

Split payments

As you may know, Western Union has specific payout limits depending on location. In the past, if your payment amount exceeded the Western Union payout limit in your country, we'd send your payment by secured express delivery check instead. Unfortunately, this would also incur a delivery fee, so we're happy to let you know that this is now no longer the case.

Now, if your payment exceeds the maximum payment amount, we'll divide up the amounts but still send them via Western Union. For instance, if the payout limit in your country is $3,000 USD and your payment for the month is $5,000 USD, we'll send you two payments: one for the limit of $3,000 USD and another for the remainder of $2,000 USD. If you're sent multiple Western Union payments, you'll see multiple 'Payment issued' lines on your Payment history page, each with the corresponding MTCN associated with it. Depending on your local Western Union agent, you may need to pick up multiple payments on subsequent days. We recommend consulting your local Western Union agent for further details.

2008-12-08T08:52:00.000-08:00

2008-11-17T05:49:00.000-08:00

2008-11-17T05:47:00.000-08:00

Earn from Emails

2008-11-05T05:51:00.001-08:00

2008-11-05T05:37:00.000-08:00

Block this way

2008-11-05T05:09:00.003-08:00

When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There's been some interest in filtering ads from publisher pages, so here's a quick refresher on the filtering tools we offer:

Competitive Ad Filter

You can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the 'Competitive Ad Filter' page. You can also find full instructions and tips for entering in specific URLs in our Help Center. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.

Ad Review Center

The Ad Review Center gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review Center, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You'll need to opt in to the Ad Review Center at the top of your Competitive Ad Filter page, and then you can begin reviewing ads.

Optimisation Essentials -I

2008-11-05T05:09:00.001-08:00

Bigger is better - for AdSense ad units

AdSense for content is the bread and butter of many of our publishers,
and we often receive requests to recommend strategies to improve
AdSense performance on publisher sites. While we refer to this as
'optimisation', we understand that this term can make the process
sound more difficult than it really is. In response, we're releasing a
three-part video series that demonstrates, in plain English, our top
tips for increasing your AdSense earnings.

This week, we're recommending you think big - big ad units, that is:

http://www.youtube.com/watch?v=WrKGucKThNs

Publishers often ask us what the best ad sizes are to include in their
site's design, and we always point them to these three:

* 300x250 medium rectangle
* 728x90 leaderboard
* 160x600 skyscraper

These ad units have proven in the past to deliver better results for
both publishers and advertisers. Advertisers favour these formats, and
if you've receiving all ad types, you'll find that advertisers will
specifically target your sites more often. If you position your ad
units well, users will be more likely to see these ad formats and find
an ad that they're interested in.

When you're considering how to design your site, our testing has shown
that displaying at least one of these ad formats on your page can
increase your AdSense earnings potential. So remember, sometimes
bigger is better!

You're invited to the new AdSense Help Forum

2008-11-05T05:06:00.000-08:00

The AdSensePro team would like to cordially invite you to the opening of our new English AdSense Help Forum.

We hope that by now you've found the AdSense Help Forum to be the best place to ask questions and share tips with other AdSense publishers. We've been listening to your feedback about forum features you'd like to see, and we're excited to announce that we're moving the English Forum from Google Groups to a brand new platform. (For those who participate in the Forum in another language: rest assured that our engineers are working on making this new platform available in additional languages, although we don't have a set date at this time.)

As of today, we've closed up shop and moved the English Forum next door to the AdSense Help Center. We've been jealous of the Help Center for a while now. Its innovative interface, clear categories, and snazzy search powered by CSE left us feeling like the odd man out.

Now we've almost got it all. We have the look and feel of the Help Center with the same CSE to search across the Forum, the Help Center, and the blog. We have the same categories as the Help Center, so you can easily transition from one category to the another. We even have some extra things we hope you'll really like: a system of levels to reward your contributions to the Forum, and profiles where you can put a picture next to your name. You can subscribe to the Forum (or to individual discussions) by RSS feed. You can post a question and receive your answer by email. You can even vote on which response best answers the question and mark a best answer to a question you asked.

We hope you'll come take a look, and we hope you'll stay a while, sign into your Google Account, and ask and answer questions.

Get in the game with AdSense for Games

2008-10-09T23:20:00.000-07:00

Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information. In addition, you'll be able to control the ads you see on your pages using our filtering options.

Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:

And here's another, less flashy video, to show actual game play and how an ad could appear within the game:

We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.

-searchspiderz

Is it right to search on your own site?

2008-10-04T06:05:00.000-07:00

If you've added an AdSense for search box to your page, you're probably aware of the relevant search results it provides your users. That being said, a few publishers have asked us if it’s a violation of our program policies to perform searches in their own AdSense for search boxes. The short answer is no, this activity is not explicitly prohibited by our program policies.

However, we strongly advise against using your own AdSense for search box for a couple of reasons. First, it can increase the chance of accidental or invalid clicks on the ads that appear on the search results pages. Second, this will inflate the number of queries in your reports, giving you an inaccurate picture of the activity on your site.

If you’d like to use Google search, we recommend visiting Google.com or installing the Google Toolbar. And if you're using Google Chrome, don't forget that you can type search queries directly into your address bar.

-searchspiderz

Maximizing revenue by exposing your channels to the right ad...

2008-10-04T06:04:00.000-07:00

As you may know, you can set up your custom channels so that they're targetable by advertisers- these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who createplacement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.

On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

-searchspiderz

AdSense for content, now in Thai

2008-10-04T06:03:00.000-07:00

Late last year we welcomed Thai to our AdSense for search family, and we're now excited to let you know about the launch of AdSense for content in Thai. If you're a publisher with a Thai website, you'll now be able to earn money for valid clicks and impressions for Google ads on your site. Get started by logging in to your account and visiting the AdSense Setup tab to generate ad code. Or, if you don't have an AdSense account yet, review our program policies and then feel free to submit an application.

To celebrate this launch, why not look up a few Thai recipes and prepare traditional dishes like Som Tum, a spicy green papaya salad, or Tom Yam, a hot and sour soup? We hope they'll leave you content and ready to create new content of your own.

ยินดีต้อนรับสู่โปรแกรมของเราค่ะ

-searchspiderz

Lucy's final tips for Friday newbies

2008-10-04T05:54:00.000-07:00

As the summer draws to a close, it is with a heavy heart that I bring you our last Newbie Friday post. I hope you've enjoyed our words of wisdom over the past few months and have found the information useful. Our team will continue to update this blog with the most up-to-date AdSense news and information, so please don't let this be goodbye. If you missed part of the series or want to re-read specific posts, just visit our Newbie label at any time and look for our summer-themed logo. So, from one oldie to many newbies, I'll close out this season with a few final tips for our new publishers.

Go wide and get rich (media)
If you've just recently started with AdSense, there are two format-related tips I would instantly recommend. The first is to enable both text and image ads, which will increase competition among ads to appear in your ad units and may result in higher CPMs. Second, use some of ourwider units, such as the 160x600 wide skyscraper, the 300x250 medium rectangle, or the 728x90 leaderboard. There are more rich media (image, flash, video and gadget) ads available in wider ad formats, and wider ad units are the preferred formats for advertisers looking to target your site. Again, increased competition or your ad space will help you maximise your earnings potential.

Use channels
Channels are powerful reporting tools, sometimes overlooked by new publishers. They allow you to view the AdSense performance of a site, a specific page, or even a specific ad unit, which can help you see where your ads are performing best. You can name these channels, give them descriptions, and then define them as ad placements so that they are visible to AdWords advertisers.

The secret
As top AdSense earners will tell you, when it comes to earning with AdSense, the most important thing is a policy-compliant site with good-quality, original content. Such sites attract users, relevant ads and, ultimately, revenue.

Finally, we constantly maintain online resources like our AdSense Help Forum, Newbie Central, and our Known Issues page to share useful information with you. We hope you'll use them to make the most of AdSense.

-searchspiderz

Continuing to improve our ads

2008-09-26T08:08:00.000-07:00

Readers with sharp eyes will notice that on some rare occasions, your ads may appear or act slightly differently than what you're accustomed to. Rest assured that this is normal behavior that results from our efforts to improve the experience for all members of the advertising ecosystem. (You may have noticed a similar post about our search results on the official Google blog.)

One way in which we achieve this is by making continued tweaks and innovations to the user behavior and appearance of our ads. In the past, these experiments have included changes to the font styling, coloring, spacing, and other aesthetic components. More specifically, changes such as redesigned ad units and arrows to show additional ads have stemmed from these tests. The purpose of these tests is to identify changes to our product that can bring long-term benefits to our publishers, your site's visitors, and advertisers.

Before rolling out a change to our ads, we test performance for a limited number of ad impressions, which may not apply to all publishers. Although we don't notify publishers of these specific changes in order to prevent bias, we closely monitor the performance of these tests. We also welcome feedback from publishers, users, and advertisers, so feel free to drop us an email.

Posted by Keith Mander - AdSense Product Specialist

-searchspiderz

Quality, not quantity

2008-09-14T11:09:00.001-07:00

As we mentioned a few weeks ago, you can use your AdSense account to display ads on any policy-compliant sites you own. This has often sparked the question among new publishers of 'How many sites do I need to earn money with AdSense?'

We'd like to stress that it's not the number of sites you have, but the quality of those sites that will help you increase your earnings with AdSense. If you're just getting started with your first website and the AdSense program, we recommend taking the time to build up your site with plenty of original, quality content -- write about topics you're passionate about, or which you have expertise in. When designing your website, keep our Webmaster Guidelines and, most importantly, your users in mind.

Then, take advantage of our Webmaster Tools to help increase your site's visibility in the Google search index, and try out the tips our Search Quality Evaluators have provided. Once you've built up organic traffic to your site, use Website Optimizer to understand how users interact with your pages and make improvements to your layout. And of course, during all of this, experiment withAdSense optimization tips to learn which colors, formats, and placements monetize best on your site.

Finally, as we blogged about during this Newbie Fridays series, your earnings potential can go up as advertisers find that you're sending high-quality leads to their sites. This won't happen overnight, but with patience and hard work you can watch your efforts convert into a high-quality site and higher AdSense earnings. And you won't even need a hundred sites to do it :)

Chasing the perfect layout with AdSense for search

2008-09-12T08:06:00.000-07:00

AdSense publisher Next Small Things has long understood that search is the entry point for users to find what they're looking for on the web. In fact, the idea for CoolChaser.com, a MySpace layout creation and customization site (and Next Small Things's largest business to date), came from the observation that many web surfers were using the company's search engine to find instructions to change their MySpace backgrounds. The observation and ensuing business idea has paid off, and in just one year CoolChaser.com has gained a loyal user base: over 200,000 users are now finding or creating layouts on the site every day. "CoolChaser has become a one-stop-shop for layouts because of the ease of use and the choice and ability for users to express what they feel at the time," says founder Chao Lam.

With over 20 million user-submitted layouts (and 3,000 created every hour), it was becoming increasingly difficult for users to find the layouts they were looking for. "We were getting a lot of requests from users to provide some sort of search mechanism so that they could easily find what they were looking for," developer Sachiko Kwan says. As an existing AdSense publisher, Kwan decided to try AdSense for search and was immediately impressed by the quick setup process and the accuracy of the results. With the new SiteSearch feature, Kwan was able to restrict the searches so users didn't have to leave the site to find what they were looking for. In addition, the new watermark feature allowed Kwan to add the search box without any rearrangement in the navigation bar.

Most recently, Lam and Kwan began optimizing their search for better performance and user experience. If a user wasn't creating a layout, they were looking for one. So Kwan moved the search box from the upper right corner of each page to the center of the header and also added a second search box to the bottom of every page, in case users who were done browsing needed to search again. On the search results page, she changed the ad borders to a lighter color to better blend in with the site's pages.

Within a week of making these changes, Lam and Kwan saw their daily search queries on CoolChaser increase by 40% and earnings more than double. Since implementing AdSense for search on CoolChaser, search has become the second most popular functionality behind creating layouts. Lam and Kwan continue to focus on user experience, and they are now working to refine search results using keywords and labels. "There's such an enormous variety of things people search for," Lam says. "AdSense for search is really working for us."

Have you had success with AdSense for search, or our new optimization tips? If so, we'd love tohear from you.

-searchspiderz

try this it si free... :D

2008-09-08T00:22:00.000-07:00

Hi everyone,

I found a little tidbit, ok, a juicy morsel of a PPC tool that shows every tool we use in ONE place.. type a keyword, out pops a box with google search results for rank, google max bids, overtures view bids tool right there on the same page in a tidy little box, this thing rocks from what I can tell. I had to come tell you all about it then I am back to playing with this gizmo, so far, I am amazed, I usually have all these programs open in sepatate windows when I'm working a campaign and now its all in one page. Whoever designed this deserved a big fat hug!

The link=> http://search.rightnow4you.com

It's a dumb URL name lol but forget that and go play with this little toy and tell me what you guys think. I honestly can't believe it's free and I wouldn't tell too many folks so it will stay free

-searchspiderz

Free Top Paying Keyword list from Adsense Guide

2008-09-08T00:16:00.000-07:00

Just doing a recap of the requirements to recieve the free list.

Top paying adsense keywords
I have spend many hours creating this list (hand made top paying keywords). You can use this list to target higher paying keywords, without damaging the understanding of the content on your site.

A few more ways you can use the high paying adsense keywords list:

If you are planning on adding more content to your website, you should rather focus the content on a $1+ keyword then on a $0.05 keyword.

Looking to do a new website ? Get ideas from the list on subjects, that matches your interest, and has the possibility of paying as well.

Get an idea of high paying niches, and use the available adsense tools to search for uncharted keywords and sentences that pays.

Restrictions on using the list:

You can not make the list into a commercial product, i.e. charge money for it.

You may not use the list, in whole or partial, as a part of any new lists, or updated lists, without prior approval and with reference to adsenseguide.info

Use at your own risk.

So what is in this top paying adsense keywords list ?
The list contains several thousand top paying keywords, all indexed in categories.

You will find top paying adsense keywords to many subjects, and also discover quite a few niche areas that you can further develop.

Why am I giving away this top paying keyword list, if it is so power packed with money making keywords?

Basically I simply don't have the time to write enough content for all these top paying keywords. And in the spirit of Adsenseguide.info, I never charge money for anything that should be available to everyone.

"How do I get this top paying adsense keyword list?" I hear you thinking...

All I ask in return for providing you with this list, is that you:

Register at the forum here at adsenseguide and introduce yourself.

Then make a few more posts, so that you can "purchase" the list from the shop , with the AG $$ you earn for posting.

Please, don't attempt to do spam posts or similar.

Do some promotion for this list and Adsenseguide, on forums, blogs etc.

That's it - enjoy the list, it has been my pleasure creating it

-searchspiderz

Ads Shapes of Adsense...

2008-09-08T00:12:00.001-07:00

As you'll recall, we recently introduced new formats for AdSense ads. This week, we've added a new dimension for publishers in customizing these ad formats. You've long been able to customize the size and colors of your ad units; now, you can also customize the shape by selecting between square, slightly rounded, or very rounded corners.

To get started with these new ad shapes, visit the 'AdSense Setup' tab in your account. As with all format options like sizes and colors, different corner styles will perform better for different publishers. We recommend that you choose the corner style that best matches the look and feel of your sites. Please keep in mind that if your page background color, ad background color, and ad border color are all the same, these new corners won't be visible.

This new option is part of our ongoing effort to improve the look and feel of our ads. We're also working to give you even more choices to customize your ad formats while maximizing revenue and user satisfaction. We hope you enjoy the new corner options, whether you choose to go edgy or bubbly.

-searchspiderz

What is Google Adsense..? Ha Ha :P

2008-09-07T23:50:00.000-07:00

Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense.

As a webmaster, Google's Adsense program can be a possible income stream from your website, an income that can range from a few dollars to several hundred dollars a month....

Many hours have gone into researching the content for this website, and it will be constantly updated with the latest content related to Google Adsense.

The Google Adsense program is a great alternative, or even replacement, for the outdated banner programs. Today more and more internet users have gone "blind" to banner advertising, and thereby threatening your advertisement income as a webmaster.

Here is what Google writes about it's adsense program:

"Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.

You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

"Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.

You can see an example of Google's Adsense on the top of this page.

The Google Adsense program serves ads generated by AdWords users on Adsense publishers webpage's. The Adsense ad layout can be fully customised to fit your excisting website design, in regards to both size, placement, colours and much more.

-SearchSpiderz

Simple Trick that can double your Adsense revenue

2008-09-07T23:37:00.000-07:00

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?

Then I remembered reading an article once that discussed the psychological impact of colours on the human mind. I started researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one colour combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colours of the label. What were these colours? Red and yellow! The combination of these two colours has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's colour scheme may work better with a slightly different colour combination. Try lots of different colour variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colours. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the colour scheme you used, click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colours even after my run of good clicks with red and yellow. There are a lot of colour combinations to choose from. You never know when you'll find just the right one.

-searchspiderz

Affiliate Alternatives:- Google Adsense

2008-09-07T23:36:00.000-07:00

The Rise and Fall of Affiliate Programs Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the ad serving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert JavaScript into the webpage or website template. The JavaScript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's colour scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the colour scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites colour scheme: http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads: http://www.real-estate-supply.com

AdWords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program: http://www.police-supplies.com (scroll to the bottom) http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, AdWords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try Implementing and maintain Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

-searcgspiderz

Adsense makes sense

2008-09-07T23:34:00.000-07:00

Q: Of the billions of sites on the web, what is the one thing just about every site has in common?

A: Almost every one is trying to make an extra buck off of advertising in some fashion.

I'm ashamed to admit it, but many years ago when affiliate programs seemed innovative, I too tried to cash in by linking to Amazon.com books and music. Did that actually work for anyone? Chances are most will say no. Didn't work for me either. Not only did I not make an extra buck, I didn't even make an extra penny. In fact, even my site mrcgiguy.com (shameless plug), which receives around 500 unique visitors a day does not produce particularly good results from affiliate programs. The bottom line is, most affiliate programs won't work for most web sites. Vague, I know. But from my experience, unless your audience is very general, you'll need to find affiliate programs that are very specific to your niche in order to produce even the slightest result. Though, these days, even well targeted affiliate programs don't seem to produce much.

Like myself, most modern day web developers have opted not to join affiliate programs and have instead turned to ad networks such as FastClick, TribalFusion, Burst, etc. I joined FastClick since it was said to have the highest CPM rates. And for a long while, I was pretty happy with the results. I was able to make a breath-taking 50 cents a day. Yes, I was happy with that. I wasn't expecting millions...reality sank in long ago...somewhere between the days of being an "Amazon affiliate" and having my job dissolved after the dotcom crash. So, 50 cents a day, or an approximate $15.00 a month was great. Every bit helps when you're self employed.

Now let me get to the point. Forget about affiliate programs! Forget about the ad networks (or at least reduce them to being a secondary form of ad revenue)! Google's Adsense is where it's at! What was once offered only to the largest of the web, is now available to those of us running smaller niche sites. And how could there be any form of advertising cooler than one that uses your own content to determine which ads to display? I mean, this is what we've all been waiting for. This is the answer. Highly targeted ads, non-intrusive, routinely shuffled to maintain freshness, and they pay well. And when I say pay well, I mean, the potential exists to make in one day what I had previously been making in an entire month via FastClick. While, I'm not allowed to discuss any particular figures (part of the agreement in using Adsense), I will say that it's not even been a month now, and I've already made more from Adsense then I made in the entire duration of running ads for FastClick. Needless to say, I've waived bye bye to ad networks and affiliate programs.

Don't get me wrong, Adsense is not perfect. There are some things that could definitely be done to improve the system. One of the biggest gripes I have, and I've noticed others with the same opinion, is the overall lack of tracking. It sure would be great to know which ads are being clicked and how much those ads are producing. But at the same time, I can understand why that information may be counter-productive for Google. The lack of control over the border colour and link colour is a bit undesirable too. All other factors aside, the purpose of the ads is to make some extra money. On this point, Google's Adsense are definitely successful and in my humble opinion should immediately replace any current 468x60 or skyscraper ads you are running via ad networks or affiliate programs.

The future for affiliate programs and ad networks has become very bleak. It's going to be very interesting to see how Adsense matures, as the initial product is already undeniably far better than said competition.

-searchspiderz

What are the adsense secrets.?

2008-08-27T21:46:00.000-07:00

What are the adsense secrets?
They are really no secrets, more like well researched information as to what is happening at this moment in time. The unfortunate reality is that most of us have access to this information but the only ones who have it in a profit turning form are the ones that have been doing testing and research.

Adsense has become one of the sought after internet marketing businesses, and with good reason. The money changing hands is huge and anyone owning a well ranked site can generate a big recurring income for themselves.

Getting adsense to pay more than just a few dollars per day is an entirely different ball game. For you to succeed with adsense and generate a good income you need to have the latest trends and information right at your fingertips at all times.

The internet is dynamic and ever changing, for that reason and that reason only you need solid up to date information to stay ahead of the pack.

This does place many internet marketers in a catch 22 situation, the information is free but the compiled research is not. You can do your own research and in many cases you will come to the same conclusion and result. The only problem is that the research takes time and effort and if you don't know much about the subject matter you will first need to go through a learning curve.

Here you will have two choices, become an expert in the field and do the research, or buy the information from people who have done the research and are experts in the field. This will give you access to new information and you can do what you do best or you are an expert at.

For a new internet marketer this will be more difficult. You need to go through a learning curve before becoming an expert, but there is nothing wrong with making money while you are learning, and learning from experts will give you a boost, lessen learning time, and gain the knowledge what to look for and what to discard.

For adsense to work profitably on your site or sites you need to have access to the so called adsense secrets.

These secrets simply consist of knowledge of the following factors that will determine how much you will be making.

How many pages and sites you have. Getting around duplicate content Optimization of your pages Using the right keywords The amount of ads you place on your pages The value of the ads on your pages Making your site search engine friendly How to manage your traffic to your pages The amount of traffic you are able to generate to your pages Finding the right niches for adsense pages

Not all pages are the same. Different subjects and niches have different click through rates.

The biggeststumbling block to high paying adsense sites is that you will actually need traffic to your pages. The less traffic you get the less income you will be earning. But you can still make a good amount of money from little traffic. It is all about finding the right niche and the right keywords.

Many people are under the impression that many sites and many pages will bring you a good income. There are two trains of thought on this subject.

First is that the more sites you have the more money you will make. That is true to the extent that you have more pages indexed which in turn will give you more traffic. It has a problem though, each site you create has an annual registration fee, so be careful that your registration costs do not exceed your income. For good rankings the search engines need to see that your site is active and expanding.

The second is to have a few sites, about ten, with about 100 pages each. These pages need to be well optimized and well ranked for popular keywords in the different niches. This method has the problem of getting and keeping the pages ranking high which means a lot of work by you for every page. The flip side of the coin is however when the pages rise in the rankings of popular keywords you will quickly be earning five figures every month from adsense.

At the end of the day the secret to high adsense income is up to date information at your fingertips on all the factors that determine your adsense sites income at any given time.

Why Adsense..?

2008-08-27T21:44:00.002-07:00

Answer is Simple.

The answers is as simple as that If you want money checks from google you should generate more income in the google adsense account in other words you should effectively promote the google adsense adds in a proper way so that the clicks are valid and more.

If you know all the secrets and tips of google adsense there will more chamces to develop or modifiy your site accordingly. Thereby generating more income. More Income means more checks from google corporation.

All the Best...

3 Google Adsense Secrets Revealed

2008-08-27T21:44:00.001-07:00

You want money from Google Adsense, right?

I at least presume that to be correct or you wouldn't likely be reading this article. After all, that's why I wrote this particular article on 3 Google Adsense Secretes Revealed.

Here is a snapshot of what we will cover in this article. * Optimization essentials * Savvy ad placement * Using features wisely

Let's get started!

Optimization Essentials: Use Google Adsense channels.

I can't really say it any clearer than that. Google Adsense walks you through the process of setting up channels while you are creating the code. In my own early days I just skipped by this step as I was far to busy gearing up to make money.

The result? Whenever I received income generating clicks I never knew exactly where they were coming from. As a result I never knew exactly where I should be spending more time creating more resources. It's like being in a dark unfamiliar bathroom trying to find the toilet. Oh, you might find it, you hope.

With that said let's talk about...

Savvy Ad Placement: "Z" line exposed

Most web readers view a page in the same way that they read a book. It's called scanning. Draw an imaginary Z on your computer screen. Make sure it's imaginary! That's exactly where you want your adverts to be.

* Across the top * Down horizontally * Across the bottom

Further, the more adverts you have "above the fold" of your page the better the chances of you receiving the Google Adsense clicks you are looking for.

And the final tip from this Google Adsense secrets revealed is...

Using Features Wisely: Section Targeting

If you have a particular section of your web page that you would like to emphasize within your Google Advertisement and know just enough HTML to be dangerous, then this technique may be of interest to you. You simply place a small piece of code that tells Google where the critical part of your page is into your web page. This can be very advantageous if you have specific content that you want a particular ad unit to reflect.

Well, there you have it. I hope these 3 Google Adsense secrets revealed help you generate the income earning opportunities from Google that you are looking for.

Adsense Secrets now with videos

2008-08-27T21:42:00.000-07:00

Adsense Secrets now with videos, photos and articles to gain high revenue from adsense
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2007-12-22 00:00:00
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Webmasters Adsense Cash Secret Revealed!
2007-12-21 00:00:00

by Jayde OrlandoMost webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in. What is it that they are doing wrong? Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking. The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation. Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears ...
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Untold Adsense Cash Secret!

2007-12-21 00:00:00
by Jayde Orlando Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash. Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people's source. You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs. You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put...
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How To Monetize Your Adsense Page: Hidden ...

2007-12-21 00:00:00
How To Monetize Your Adsense Page : Hidden Secret Revealed! by Jayde Orlando How do you maximize your site? By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made. Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website's content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense. How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertise...

My Secret Tool For Quadrupling My Adsense Earnings
2007-12-21 00:00:00
by Greywolf - Internet Affiliate Marketer I wanted to take a few minutes and tell you about a new software product that's, literally, tripling and even quadrupling thousands of Google Adwords and Adsense User's monthly earnings. This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of highly profitable Adsense keywords. Heck, it'll even create Adsense optimized web pages for you... but that's really a side benefit of the program. You can also monitor your Adwords competition to see which keywords are actually making them the most earnings each month... Then, you can steal their keywords and use them as your own! KeywordElite.com The software even allows you to create your own Adwords ads and them upload them to your Google Adwords account, without even logging into your account. Anyway, I won't go into all of what the software can do in this email, but you can visit the URL below to watch several dem...
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Beware Of Adsense Ebook Myth Key Secret For....
2007-12-21 00:00:00
Beware Of Adsense Ebook Myth & Key Secret For Being Successful With Google Adsenseby Rahman Alwi Are you one of those who are eager to start an online business? There are many online business options available today, but always remember there are many online business models which are 100% scam. Choosing one online business program from a reputable company is very important. One of the reputable online business models that a person could start is using Google Adsense which is a program run by Google itself. However even when the program is from a reputable company such as Google, there are many adsense "gurus" in the internet who have wrote ebooks which claims able to help you make money online over night. This is totally misleading since adsense is highly dependent on good website with valuable information and high traffic. If you do a search engine query with the word "adsense", you definitely will see there are many people selling ebooks about how to make m...

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Adsense and The Secret Of Being Rich
2007-12-21 00:00:00
by Virginia SandersBuilding a virtual online empire is easier now than ever. There is a creative movement going on that will inspire you to create your own Adsense empire that will lead you to riches. Whether Google realizes it or not, they are part of a bigger plan that will provide the vehicle for thousands of individuals to obtain wealth from the Internet. There is an unlimited supply of Internet opportunities available to you today that will lead you directly to wealth. The task of building hundreds of Adsense enabled sites is so easy that even an adult can do it these days. There is software and step-by-step instructions that teach even the most novice entrepreneur how to create and optimize Adsense sites for maximum revenue. Adsense sites act as mini business entities or sales agents that generate income for you twenty-four hours per day. Google has provided everything you need to build an online empire. You can become the Donald Trump of the online virtual real estate world...

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The Secret Of High Adsense Revenues
2007-12-21 00:00:00
by Virginia Sanders Great Content plus great software creates the perfect combination for increasing and exploding your Adsense income. High ly ranked websites have a common thread they provide relevant information to online searchers. Quality content is the secret to increasing your Adsense income. When you read articles and webpages declaring that "Content is King" you can believe every word. In the eyes of the sophisticated Goooglebots, content is the holy grail and the foundation for increasing Adsense income. Many website owners add AdSense ads to their website as a way to expand their income stream. But in addition to the Adsense ads, they must also provide relevant content. A static websites is an interesting as yesterday's news. Using relevant articles that continue the theme of the website is the best way to monetize a website. Adsense is a very efficient way to use your website to make money or a way to make money with a website. Online marketers call this mon...

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Display your Adsense Ads for Free
2007-12-21 00:00:00
Adsense without Creating Your Own Site Apart from blog and googlespace, there are also some other free services on the internet that enable you to ahve your own Adsense. I won't strongly recommend these to you, becuase the effectiveness of tehm are still in doubt. All the information here are just for your own reference. Nevertheless, I think blogger.com is still the best free service for you to put your Adsense ads.My personal Favourite is Flixya. It lets you have a variety of options from sharing videos to writing blogs, publishing your photos and a lot more stuff. Its more of community kinda stuff. Really nice to have it around.Just take a few seconds to have a glance on others as well.1. SimpySimpy is a social bookmarking site.Simpy has support for Google AdSense as a third party. Each Simpy member has his/her main page on Simpy (e.g. jaleel77 ). Every Simpy member can now enter his/her Google AdSense Id into Simpy, and his/her page will immediately start showing ads wit...

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5 Ground Breaking Secrets To Profiting From ...
2007-12-21 00:00:00
5 Ground Breakin g Secrets To Profiting From Google Adsense in 2007 For some years now, there has been so much noise about how Google is making so many people rich through its advertising program, Google Adsense. To so many people, Adsense is the lazy man's way to online riches. All you need do is put up a quality website and drive massive traffic to the website and VOILA! You will start making money.There has been so many information all over the Internet on Google Adsense and we can't just have enough of those information. I have been studying a lot of materials and I decided to summarize what everybody has been saying about Google Adsense into five simple steps. If followed, these steps will help you start making money from Google Adsense as soon as possible.The first secret of making money with Adsense is that you need quality content to offer the visitors to your website. Without quality content, you won't ever be indexed by the Search Engines! If you ever get l...

Great Content - The Secret Of High AdSense Revenue
2007-12-21 00:00:00
by Robert Mollers By Joel Comm There are two ways to think about AdSense: you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website. What's the difference? The difference is in the content. In the first case, you already have a website and you simply put AdSense on the page to turn it into cash. You might change the content a little to influence the ads and you could make sure that you include the best keywords to bring you the highest revenues. You should certainly play with the way the ads look on the page to make them attractive and unobtrusive - and there's a huge range of different strategies you can use to do that. Ultimately though, the content is there already. You're just using AdSense to turn the content you're going to create anyway into money - and you're going to use AdSense secrets to make those revenues as high as possible. But lots of people also want to build a website from scrat...

More about: Adsense , Great , The Secret , Content , Secret
The Untold Secret To Explode Your Adsense ...
2007-12-21 00:00:00
The Untold Secret To Explode Your Adsense Clickthrough Rateby Sunny TanA lot us who are into adsense business know that to increase adsense earning potential, we got to increase that clickthrough rate. This is true when you have limited traffic going to your site. So it's crucial to get the most out of the available traffic that you are having. But just how many of you have come across articles or websites teaching you about increasing your adsense clickthrough rate, talking about the same thing? A lot right? They tell you about blending your ads into the background, using text ads rather than image ads, reducing other advertisement distraction, upper fold ads placement and yada yada yada... While these tactics are not wrong and in fact might help you to increase the adsense earnings in the long run, but nonetheless, there is another method that can be implemented which will work like gangbuster. Once done correctly, you will typically notice a much higher clickthrough rate than...

Ultimate Google Adsense secret for free
2007-12-21 00:00:00
by Kaspar Gering(can be found from expensive e-books and from this free article) Introduction In our previous articles (which can be found from author's website) you read that to maximize your Google Adsense revenue, you should have some seo done, you should have ads on more than 1 website, you should have high traffic and more importantly, targeted traffic. To get that traffic, you are advised to optimize your website for search engines (this is called SEO). You have learnt that if you get 1000 visitors a day and if you acchive at least 1% of them to click on your ads (which is a low click-trough-rate or CTR), and if one click is somewhere between $0.1 or $0.5, you get $1-5 a day (because 10 x 0.1 = 1). You are wasting your time and traffic if you are having 500-1000 unique visitors a day and you're only making $1-5 a day. Lots of e-books are saying they've found the secret, they've found the goose that lays the golden eggs, they say they know how to squeeze more re...

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The Black Hat AdSense Secret - Reviewed
2007-12-21 00:00:00
by John PeckDoing reviews is usually long and tedious work, more often than not because of the sheer amount of time it takes. So, it was a pleasant surprise when it only took only fraction of the usual time to read through and evaluate the Black Hat AdSense Secret . And that's not because of a lack of content either; the entire eBook has loads of information. It's just that there's no fluff at all. None whatsoever. Indeed, as they tout on their website, you really can finish it in less than an hour and start making money right away. What is it? The Black Hat AdSense Secret is the newest and possibly best marketing eBook since the Butterfly Manuscript. The techniques inside are simple, effective, and best of all, quick and easy to implement. Although just about every program claims to be this, I'd like to stress again that there's absolutely no fluff. You can literally finish it in less than an hour and get going. While the techniques may seem simple at first, it d...

More about: Adsense
Adsense, The Great Secret by Karl Stadler
2007-12-21 00:00:00
Copyright 2006 Karl Stadler What is the great secret to huge earnings with Adsense ? The truth is, there is no great secret. Let us look at adsense from the top. Adsense pays you a percentage of money for each click that you generate on your website. Which brings us to two very important facts that few seem to realize when building their adsense websites. You need traffic to click on your adsense ads. Your ads must be relevant to the search of the visitor. Lets dissect them one at a time. Traffic. You can create adsense sites with software, buy pre-built sites, use PLR and so on. This is a nice quick fix to solve your problem of generating adsense income, or so many seem to think. Most of the time you will have wasted your time and money. It would have been much better spent taking the dog for a walk or doing the dishes. For an adsense site to be successful it needs visitors, many visitors. If you have just put up a new site it will mean you have not been indexed neither do you have ...

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Know Them When They Are Available....

2008-08-27T21:41:00.000-07:00

Google Adsense secrets-

1. Blend your ads. Adsense color and font size
1.i It’s tested and it works. Use the same colour of your page background, for the border and the background of the ad.

1.ii Use the same colors used in your page, for the Adsense ad title, text and url link.

1.iiia If possible use the same font in your page, as the Adsense ads. Since the ads have variable text size and font, according to dimension and type of ad, you can never do this 100% right. But every little bit helps.

Real life Adsense font size and type768×60 Ad unit:
Title: style="line-height:12px; font-size:11px; font-family:verdana,arial,sans-serif"
Description: style="line-height:12px; font-size:10px; font-family:verdana,arial,sans-serif"
URL: style="line-height:12px; font-size:10px" face="verdana,arial,sans-serif"

300×250 Ad unit:
Title: style="line-height:14px;font-size:11px" face="arial,sans-serif"
Description: style="line-height:14px;font-size:11px" face="arial,sans-serif"
URL: style="line-height:14px;font-size:10px" face="arial,sans-serif"

As you can notice above, some ads have the arial font as default, some have verdana. Some have a 10px description text, some have 11px. And besides all that, each box may contain 1 up to 4 ads, and depending on that the font sizes will change. So it’s really up to you to experiment and see what works best for you, in as many cases as possible.

1.iv Try to not separate the ad from the content (like trashing the ad in some remote corner of your website. Integrate it within the content (in, within, next to, above, below etc).

2. Placing ads high on a page is good
Position the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get the most income per click.

3. Use images. Images and Adsense work together
Use images left or right of the ads. It makes them seen as part of the pages content, and your CTR increases. It doesn’t matter what images you use. Use any plain generic images. If you can, try to corelate those with the niche/domain of your website/blog. Be carefull not to write text, point arrows or similar on the images, as that might be seen as click incentives.

4. Earnings are variable, based on CTR
With the Smart pricing ideea, your income varies a lot, according to each of your channel’s CTR rate.

Now this is very important: It’s account-wide, not channel-wide. So if you have a very good CTR (5%-50%) for one website, and you include it in the same account with a 0.04# CTR website, you will loose money.

Remove all the websites (from your account) that don’t have at least a 5% CTR (or depeding on your overall CTR, remove the ones that are really lower than your average), or you’ll affect the income of all the other good converting websites.

5. Use non-standard types of ads
We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.

Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.

Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:

336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper

well you should know the Google Adsense secrets because it will help in real time to generate more money from and will help you to work better.

Adsense Secrets

2008-08-27T21:24:00.001-07:00

What are the adsense secrets? They are really no secrets, more like well researched information as to what is happening at this moment in time. The unfortunate reality is that most of us have access to this information but the only ones who have it in a profit turning form are the ones that have been doing testing and research.

Adsense has become one of the sought after internet marketing businesses, and with good reason. The money changing hands is huge and anyone owning a well ranked site can generate a big recurring income for themselves.

Getting adsense to pay more than just a few dollars per day is an entirely different ball game. For you to succeed with adsense and generate a good income you need to have the latest trends and information right at your fingertips at all times.

The internet is dynamic and ever changing, for that reason and that reason only you need solid up to date information to stay ahead of the pack.

This does place many internet marketers in a catch 22 situation, the information is free but the compiled research is not. You can do your own research and in many cases you will come to the same conclusion and result. The only problem is that the research takes time and effort and if you don't know much about the subject matter you will first need to go through a learning curve.

Here you will have two choices, become an expert in the field and do the research, or buy the information from people who have done the research and are experts in the field. This will give you access to new information and you can do what you do best or you are an expert at.

For a new internet marketer this will be more difficult. You need to go through a learning curve before becoming an expert, but there is nothing wrong with making money while you are learning, and learning from experts will give you a boost, lessen learning time, and gain the knowledge what to look for and what to discard.

For adsense to work profitably on your site or sites you need to have access to the so called adsense secrets.

These secrets simply consist of knowledge of the following factors that will determine how much you will be making.

How many pages and sites you have. Getting around duplicate content Optimization of your pages Using the right keywords The amount of ads you place on your pages The value of the ads on your pages Making your site search engine friendly How to manage your traffic to your pages The amount of traffic you are able to generate to your pages Finding the right niches for adsense pages

Not all pages are the same. Different subjects and niches have different click through rates.

The biggeststumbling block to high paying adsense sites is that you will actually need traffic to your pages. The less traffic you get the less income you will be earning. But you can still make a good amount of money from little traffic. It is all about finding the right niche and the right keywords.

Many people are under the impression that many sites and many pages will bring you a good income. There are two trains of thought on this subject.

First is that the more sites you have the more money you will make. That is true to the extent that you have more pages indexed which in turn will give you more traffic. It has a problem though, each site you create has an annual registration fee, so be careful that your registration costs do not exceed your income. For good rankings the search engines need to see that your site is active and expanding.

The second is to have a few sites, about ten, with about 100 pages each. These pages need to be well optimized and well ranked for popular keywords in the different niches. This method has the problem of getting and keeping the pages ranking high which means a lot of work by you for every page. The flip side of the coin is however when the pages rise in the rankings of popular keywords you will quickly be earning five figures every month from adsense.

At the end of the day the secret to high adsense income is up to date information at your fingertips on all the factors that determine your adsense sites income at any given time.